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Catching up to the Minelab Equinox 800 - Detector Wars

February 19, 2023 04:26PM avatar
Hey Monte -

Looking at this from a sales popularity contest among detector dealers, which you are returning to as we speak, the Minelab Equinox 800 made all other detectors obsolete. The point is not arguable. To boot, dealers say it wasn't even close. The consumer has spoken with their money. I'm told the Garrett AT Pro was top dog, popularity wise, prior to that and that domination by Garrett wasn't close either.

Both of these detectors are considered All-Purpose or All-Round Detectors. The AT-Pro gained notoriety through YouTube personalities like Aquachigger, The Hoover Boys, Relic Recoverist and so on. Were there other detectors with better performance out there for us to use, you and I would both say Yes to that. AT Pro users might tells us we're not right in the head if we choose something else. That's understood. But it isn't about what detector you think is the best value or I think does best on deep targets and targets missed by previous detectorists. It is about Market Share and what the buyer wants.

The Equinox 800 phenomenon came and took the top sales spot away from the AT Pro not long after it was introduced. Despite some embarrassing build quality issues, it still dominated sales. What about the other manufacturers trying to keep pace with the Minelab Equinox 800? XP responded with their Deus II, Nokta with their Legend, Garrett joined with their Apex. I suggest that they responded with their own SMF offerings because that is what consumers wanted.

I have been using SMF detectors since the early 90's when they were first introduced. During my 30+ years of using them i have used many other detectors and keep coming back to SMF detectors. Not because I have been Snake Oiled by Minelab as you suggest, but because of the results. Results are noticeable. When I suddenly stop finding deeper targets that I'm used to finding, something is wrong.

I wish you and the boys luck with your new business venture. Don't forget to include detectors that potential customers want to buy. While you will have your personal favorites for those spots YOU like to hunt, your potential customers will likely have scoured the web and YouTube to educate themselves and will likely want to purchase something else. That's what the upcoming generation does. They research using Google, evaluate Online Reviews, look to YouTube for demonstrations and once they're 'educated', they jump in with both feet running expecting to have the same experience as those who they are following. It's the new way of doing things.



UtahRich -

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Zen and the Art of Metal Detecting . . . . .
Subject Author Views Posted

Looking at a lot of posts from various Forums, I noticed ..

Monte 166 February 19, 2023 09:49AM

Re: Looking at a lot of posts from various Forums, I noticed ..

glabelle 129 February 20, 2023 09:41AM

George, let me share my thoughts.

Monte 98 February 20, 2023 07:08PM

Re: George, let me share my thoughts.

glabelle 86 February 21, 2023 12:13PM

Exactly my point.

Monte 97 February 21, 2023 12:26PM

Is there a Dr in the house?

UtahRich 148 February 20, 2023 11:25AM

Re: Is there a Dr in the house?

kac 96 February 20, 2023 08:14PM

Re: Is there a Dr in the house?

glabelle 88 February 21, 2023 12:22PM

Each Person must find their own path - PG13

UtahRich 113 February 21, 2023 01:36AM

There are many paths, and some folks blaze new ones.

Monte 86 February 21, 2023 12:07PM

Re: Each Person must find their own path - PG13

xpmoguy 85 February 21, 2023 11:14AM

Prep'ing for Success in 2023 -

UtahRich 87 February 21, 2023 12:19PM

Don't hesitate to post you success afield.

Monte 73 February 21, 2023 12:12PM

Re: Is there a Dr in the house?

Kickindirt 113 February 20, 2023 07:59PM

Re: Is there a Dr in the house?

OregonGregg 76 February 21, 2023 09:48AM

OUCH !!!

OregonGregg 126 February 20, 2023 12:03PM

He chose "poorly"

UtahRich 121 February 20, 2023 12:57PM

Re: He chose "poorly"

jmaryt 84 February 21, 2023 01:04PM

LOL.

UtahRich 140 February 21, 2023 01:21PM

Re: LOL.

jmaryt 68 February 21, 2023 07:12PM

Am I being hoodwinked ??

OregonGregg 101 February 20, 2023 01:06PM

winking smiley N/T

UtahRich 67 February 20, 2023 07:00PM

Re: winking smiley Okey-Doked

Utmike 95 February 20, 2023 10:05PM

It's getting tough out there.

OregonGregg 95 February 21, 2023 09:41AM

Emergency First Aid

UtahRich 74 February 21, 2023 11:56AM

Bring'r on

OregonGregg 111 February 21, 2023 12:17PM

Bring'r on

UtahRich 106 February 21, 2023 12:44PM

Rich, just even the odds ....

Monte 128 February 21, 2023 06:45PM

Showdown part Deus? Attachments

Utmike 121 February 21, 2023 02:22PM

LOL - Showdown at the OK Corral

UtahRich 82 February 21, 2023 03:55PM

I like Minelab

OregonGregg 73 February 21, 2023 05:12PM

Re: I like Minelab Attachments

Utmike 78 February 21, 2023 07:08PM

Re: I like Minelab

OregonGregg 81 February 21, 2023 07:30PM

"Me and the ol' Core do better under pressure"

Monte 73 February 21, 2023 12:33PM

Re: Looking at a lot of posts from various Forums, I noticed ..

D&P-OR 95 February 20, 2023 10:06AM

Re: Looking at a lot of posts from various Forums, I noticed ..

glabelle 134 February 20, 2023 12:53PM

Agree 100%

OregonGregg 93 February 20, 2023 01:40PM

NASA Gregg has spoken grinning smiley

UtahRich 108 February 20, 2023 03:23PM

Catching up to the Minelab Equinox 800 - Detector Wars

UtahRich 116 February 19, 2023 04:26PM

UtahRich, a reply to maybe clarify.

Monte 130 February 19, 2023 06:40PM



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