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Name Recognition

October 26, 2020 10:13PM avatar
Monte -

Name recognition is WORTH A LOT OF MONEY.

I 'm now curious what you would have named Tesoro if you had won the lottery?

Rich -


I wouldn't let the White's name continue because they had their chance to stay alive and in business. They had their chance to upgrade their facility to match Garrett and Minelab and Nokta / Makro, but they didn't. They had a chance to adjust their retail prices like other manufacturers have done in order to bring their product line in closer competition with their competitor's ... but they didn't. They have had a really terrible over-all product line for a long time with over-priced under-performers in the low-end group, and failed to really promote and compete with a lot of their better models.

For too many years toward the end they were revolving-door with engineers and CEO's rotating in and rotating out with no dedicated CEO for the last few years. And since Carl, who has been their engineer who has lasted very long or done anything of note?

Just my opinions now that Garrett is making some moves to step it up, and White's has slowly been dying, for quite some time now.

Subject Author Views Posted


SvenS 636 October 26, 2020 05:15AM

Re: Whites=Garrett

mxt sniper 441 October 26, 2020 12:04PM

Personally, I think it should be ....

Monte 464 October 26, 2020 01:53PM

Name Recognition

UtahRich 452 October 26, 2020 10:13PM

I'm now curious what you would have named Tesoro if you had won the lottery?thinking

Monte 411 October 27, 2020 12:10PM

A little Bassackwards . . . LOL

UtahRich 434 October 27, 2020 06:16PM

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